Given the tight deadlines, we decided to bypass traditional user research in favor of competitor analysis to make quick yet informed decisions. By reviewing how other crypto gambling platforms addressed similar issues, we identified several immediate improvements. To address the users' confusion, we introduced
Streamlined deposit process
I introduced currency chips to simplify the selection process and added currency icons for greater clarity, helping users easily distinguish between deposit wallet addresses.
The Final Look
To address the issue, I emphasized the starting and ending characters of wallet addresses with visual cues, helping users quickly distinguish between them and reducing confusion.
Key Takeaways
Prioritize Transparency
Users value transparency in cryptocurrency transactions. Clearly displaying confirmation requirements and final withdrawal amounts builds trust and reduces anxiety.
Embrace a Failure-Driven Mindset
Setbacks from relying on competitor analysis highlighted the importance of learning from failures. This mindset allows for quick pivots and continuous improvement.
Understand User Psychology
Cognitive biases, like choice overload, affect user decisions. Switching from dropdowns to currency chips simplified choices, emphasizing the need for designs that consider user psychology.
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