Designing for startups.
I start with the people using the product, not the screens. Then I untangle the workflow, design the system, and build the prototype myself, so ideas reach users in weeks, not months, and I can build the front end too.
I start with the people using the product, not the screens. Then I untangle the workflow, design the system, and build the prototype myself, so ideas reach users in weeks, not months, and I can build the front end too.
An AI-first redesign that turned a feature-scattered platform into a focused, self-explaining product, six workstreams shipped solo.
View project ↗Two high-stakes crypto flows rebuilt for trust: sign-ups up 20%, dev time down 30%, by making every fee and decision clear.
View project ↗A full Discord-style community platform designed from a blank canvas, solo, in a year: six modules, architecture to handoff.
View project ↗The foundation a fast-growing B2B marketplace never had: a design system and a real assortment flow, five workstreams shipped solo in a year.
Case study coming soonClick the deck to reveal every tool
I ship products, fix systems, and build the design infrastructure that lets teams stop arguing about the wrong things.
