Designing for startups.

UX, systems, UI, and messy problems in between.

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The foundation a fast-growing B2B marketplace never had: a design system and a real assortment flow, five workstreams shipped solo in a year.

An AI-first redesign that turned a feature-scattered platform into a focused, self-explaining product, six workstreams shipped solo.

Two high-stakes crypto flows rebuilt for trust: sign-ups up 30%, support down 20%, by making every fee and decision clear.

A full Discord-style community platform designed from a blank canvas, solo, in a year: six modules, architecture to handoff.

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I ship products, fix systems, and build the design infrastructure that lets teams stop arguing about the wrong things.

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