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Order for an outgrown product.

A year of systems work to build the foundation a fast-growing marketplace platform had never had.

Project hero
Engagement length
~1 year, freelance
01 Design System & Foundation
02 Assortment Flow
03 Features & Handoff
Overview

Cymbio connects brands to hundreds of global marketplaces.

Built fast without a system: inconsistent UI and the most critical workflow running on Google Sheets. I joined as sole designer to build the foundation and ship what mattered most.

Challenge

No design system meant every new screen was a judgment call.

The assortment flow didn't exist in the app. Teams managed it in spreadsheets with no visibility and constant back-and-forth.

Actions That Drove The Outcome

Built the system before the screens

A shared design system gave engineering a common language. Every feature that followed shipped faster and stayed consistent.

Replaced Google Sheets with a product flow

The assortment feature moved activation (product selection, validation, go-live timelines) out of spreadsheets and into the product.

Caught the wrong turn early

Batch uploads across channels looked efficient. In practice, nobody knew who owned what. Per-channel assortments with duplication fixed it.

Shipped five workstreams in a year, solo

Assortment flow, email notifications, payment settings, pricing modal, and design system, prototyped and handed off by one designer in a year.

The outcome

What was cluttered is now easy to read.

The design system is in production, used by engineering to ship without drifting. The assortment process that lived in spreadsheets is moving into the product, with clear ownership per channel.

Activation
+38%
Time to value
3 days
Task success
92%

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